The challenges of speaking to the general public

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Juliana Zalfa and Guilherme Carréra from the Curta channel address the difficulties and strategies involved in communicating with a broad and diverse audience. The speakers discuss how to adapt cultural and educational content to attract and engage different audience profiles while maintaining relevance and quality. The conversation explores the balance between accessible and in-depth content, as well as the challenges of competing for attention in an increasingly fragmented media landscape.

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