Talents Rio Audience Design - Open Class: Simplifying audience design

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In this open class, the process of creating and segmenting audiences for marketing and communication campaigns will be discussed. The guests will also talk about the essential concepts for understanding target audience behavior and how to apply tools to comprehend niche audiences. The open class offers a practical and accessible approach for those looking to optimize their engagement strategies and achieve more precise results.

Talents Rio, a project in collaboration with Berlinale Talents, in partnership with Goethe Institut and sponsored by Samambaia.org, Open Society Foundations, and Projeto Paradiso.

SPEAKERS:

Rafael Sampaio - BRLab

Marina Tabaray – BRLab

Stefano Volp – screenwriter and director

MODERATION:

Talita Arruda

SUBJECT TO CAPACITY

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