Talents Rio Audience Design - Measuring Audiences: Economic and Cultural Impact

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In this lecture, experts, academics, and industry professionals will discuss the methodologies and tools for audience measurement and their impact on the economic and cultural sectors. It will explore how audience data influences strategic decisions, promotes the development of relevant content, and shapes market dynamics. The conversation will provide a space to share experiences, best practices, and innovations in the field, as well as to debate the importance of data analysis in understanding audience trends and strengthening the connection between creators and their audiences.

Talents Rio, a project in collaboration with Berlinale Talents, in partnership with Goethe Institut and sponsored by Samambaia.org, Open Society Foundations, and Projeto Paradiso.

SPEAKERS:

Cavi Borges

Ellen Francisco- Casa Doc

Lia Bahia - UFF

SUBJECT TO CAPACITY

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