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Founder, producer and executive of Lira Filmes, Juliana Lira has a 26-year career. She started out at TV Manchete and made a name for herself at TVI/Pernambuco with Luciano do Valle. She was director of Hispaniola Produções, leading “The Amazing Race” with Disney. In 2014, she founded Lira Filmes, producing films such as “Roupa de Baixo”, ‘O Verde Está do Outro Lado’, and distributing ‘Levante’, ‘Nada Será Como Antes’ and “Barulho da Noite”. She is active in Women in Audiovisual Brazil and an advisor to ESPM.

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