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He started in cinema as programming director for the Cinemark network, when the company established itself in the country in 1997. The following year, he transferred to distributor United International Pictures (UIP). Knowledgeable in both exhibition and distribution, he contributed to UIP and Paramount Pictures competing for market leadership, managing the launch of titles from Paramount, Universal and DreamWorks Animation studios. He assumed his current role in 2007 at Paramount Pictures Brasil.

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