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PhD in Social Communication from the School of Communications and Arts of the University of São Paulo. Graduated in Law from USP with specialization in Administration and Political Sciences. Professor at EAESP-FGV. General Director of Communication and Corporate Affairs of Grupo Bandeirantes and Executive Director of Canal Arte1, Dir. Pres. from Instituto Bandeirantes, General Director of ENTER-Entertainment Experience. Advisor to CONAR, Japan House SP, MAM, Museum of Football and the Portuguese Language. President of SPTURIS. Former Minister of Tourism and Sports.

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