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Researcher with over 20 years of experience, founder of Casa 7 Pesquisa and Casa Mundo, and creator of the Riologia project. In 2013, she received the Professional of the Year Award from ABP. She is the author of "Um Novo Mundo é Possível," which led to the creation of a digital platform on Instagram. Currently, she is the Head of Casa Mundo Pesquisa and focuses on studying behavior and business strategy, connecting lectures, courses, and workshops to the challenges of brands and clients.

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